An article co-authored in the ETHOS Lab by Mace Ojala, Qiuyu Jiang and Rachel Douglas-Jones will be presented at the IAMCR pre-conference on Big Data in Communication Research: A contextual turn? The online event is organised into panels, and this work will be presented alongside other scholarship that aims to consider ethnography in conversation with digital methods. It takes online discussions about the  recommendation in 2019 to integrate blood donation into credit earning mechanisms, and analyses the social and compuatational techniques through which this became possible. It argues for a situated approach to data collection, in line with the ETHOS Lab’s approaches, and takes context to not only be a significant term for the proposed data, but also for its modes of collection.

 

The conference takes place on the 6th of July 2022, in Beijing/online. For more, see the pre-conference workshop website here.

 

…[S]cholarships with computational methods may suffer from the pitfall of not unpacking, recognizing, and theorizing the richness of associated contextual elements in (big) data. This preconference aims to address such issues by advancing a context-aware approach in computational methods and by articulating an interrogation of contextual elements in using computational methods.(Liu, Kuang and Schweighofer 2022)