Ethical Challenges of Omnichannel Marketing?

Ethical Challenges of Omnichannel Marketing?

Picture: Backbone Company, 2016. Omnichannel. Available online here. This post is made by Sara Nielsen Tugcu, thesis student at the IT-University of Copenhagen and associate of ETHOS Lab. Sara has researched the new marketing term ‘Omnichannel’ and wishes...
publicETHOS #9: The question is where

publicETHOS #9: The question is where

The question is where! Where is the local library? Where is the best school? Where is the crime low? Geospatial questions can be asked and Geographical Information Systems (GIS) can answer. At the same time predictive analysis can be conducted to see what the future...