Farley S. Nobre is an Associate Professor of Business Sustainability and Artificial Intelligence at the Federal University of Paraná (UFPR). He will be working on a project about AI and sustainability titled “Artificial Intelligence and the Sustainable Development Goals – Addressing tensions and fostering synergies that decouple socio-economic from environmental goals and mitigate climate change”, and collaborating with the Decoupling IT project from July 2025 to February 2026.

“With a background bridging engineering and management, my research focuses on advancing AI for sustainability—most recently through the vision of the Decoupling IT project.

My journey began over 30 years ago, when neural networks were still confined to academic labs and fuzzy logic was emerging in industry applications. About 15 years ago, I shifted into sustainability management just as it was becoming a central concern for corporations and governments worldwide.

Bringing these two domains together requires more than technical expertise. It also calls for the ability to recognize and navigate paradoxes—balancing innovation with responsibility, efficiency with resilience, and growth with environmental limits. My goal is to address these tensions in ways that enable collaboration across disciplines and sectors, helping to shape a society that is not only more technologically advanced but also more sustainable and just.”

Read more about Farley and his endeavors here