Baking, Skiing – Governing – Exploring the popularity of personalized posts on Norwegian political Instagram accounts

In this DECIDIS Open Lecture, Anders Olof Larsson (Westerdals, Oslo) will present his research about politicians on Instagram.

March 21, 2017 11:00 AM – 12:00 PM
Auditorium 3
Everybody is welcome!

The Internet is sometimes pointed to as having increased tendencies of personalization in politics. While studies have gauged the degree to which political actors focus on their private or personal sides rather than on their more official or political sides in their communication, rather few research efforts have been geared towards assessing to what extent content that could be considered as personalized succeed in gaining traction among the online followers or fans of political actors. The current study does precisely that, comparing the ways in which the content offered by Norwegian parties and party leaders is received by those who follow their updates on Instagram – a social media image sharing service.