Kim Christian Schrøder
Kim is Professor of Communication at the Department of Communication and Arts, Roskilde University, Denmark. His co-authored and co-edited books in English include Audience transformations: Shifting audience positions in late modernity (2014), Museum communication and social media: The connected museum (2013), Researching audiences (2003), Media cultures (1992), and The Language of Advertising (1985). His current research interests comprise the theoretical, methodological and analytical aspects of audience uses and experiences of media, with particular reference to the challenges of methodological pluralism. His recent work explores different methods for mapping news consumption.