DECIDIS survey shows social media has become a multifaceted part of Danish society

What? Presentation of survey “Social Media and Politicial Engagement” in Denmark
When? March 9th, 14.00-16.00
Where? IT University Copenhagen, Room 3A54

How do Danish citizens participate politically with and through social media? This is one of the main questions explored in the DECIDIS study “Social Media and Political Engagement”. Starting point of the study is to measure political engagement in social media, especially along the practices of “reading”, “producing” and “participating”. A preliminary analysis of the collected data shows that social media use has matured. This means social media has become an integral part of everyday life, for example about 74% of Danish Facebook users older than 16 years use Facebook daily. This, however, also means that expectations towards political participation online may have to be adjusted – not all users are as engaged as generally assumed or wished for. Especially young Danes seek private spaces online and they find those in services such as Instagram and Snapchat; even though technically speaking Facebook offers a greater variety of privacy settings. The study further shows that social media is widely used to receive and read news; 47% of the 16-18 year old Facebook users say that they use Facebook daily in this matter. About 37% of the 19-29 year old Facebook users and 33% of the 20-39 year old Facebook users do so as well.

DECIDIS researchers Gitte Stald, Luca Rossi and Lisbeth Klastrup will present and discuss the study next Wednesday, March 9th (14.00-16.00, IT University Copenhagen, AUD 4) in greater detail. Everybody interested in the Danish social media sphere is invited, no registration needed. We are looking forward to discuss the findings of the study with you!

Slides DECIDIS survey presentation
Full report (English/Dansk)