The media competent citizen

Which aspects are relevant when measuring media literacy? How do we do it?

These are some of the questions posed in a new collaborative project between ITU Associate Professor Gitte Stald and Assistant Professor Morten Hjelholt from the C²-Group and the Danish Agency for Culture (Kulturstyrelsen).

The project will be based on existing research, knowledge and data and will strive to give a broad understanding of the competencies required to navigate in the modern media landscape. These competencies are essential in order to participate culturally and socially in society. This ambitious project seeks to cover a representative part of the population, and wil amongst other, conduct interviews in five different places in Denmark, chosen on the basis of life situation, societal status and cultural background.

The project will investigate and define terms as competent, competencies and media literacy.

Stay tuned for more information.

On Danish: http://www.kulturstyrelsen.dk/mediernes-udvikling-2014/specialrapporter/paa-vej-media-literacy/

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